Kantar Futures Blog

Category: identity

class, consumers, culture, economics, history, identity

Diversity within – understanding ethnic diversity in the Americas

  Vera Kiss writes: The Futures Company’s recently published Future Perspective “The Coming Decade for Latin America”  highlights that companies can effectively build opportunities in emerging Latam markets only if they… Read More »

Pride and confidence

brands, consumers, identity

Pride and confidence

Will Galgey writes: A couple of weeks ago I spoke at the launch of the WPP BrandZ report on the Top 50 Chinese Brands, which Oliver blogged about here, and… Read More »

Keeping Track

brands, consumers, digital, identity, self-improvement, trends

Keeping Track

Eloise Keightley writes: The industry for personal informatics is certainly one to watch. There’s even been talk of a ‘movement’ and unsurprisingly, the iPhone has spawned a host of personal… Read More »

Irish as an endangered language

identity, language

Irish as an endangered language

Russ Wilson writes: I wrote a post last year on the attempts to promote the use of Gaelic across Ireland, so it’s interesting to note the closure of two Irish… Read More »

Nudging language

behavior change, identity, language

Nudging language

Russ Wilson writes: Following on from the earlier post on the subject of ‘nudging’, I was recently in Dublin and Limerick and found the variable dominance of Gaelic and English… Read More »

A sense of place

communities, identity, space

A sense of place

© Stacey Yates Stacey Yates writes: As well as working at HCHLV I’m also trained as a photographer and I was recently invited to create work in response to the… Read More »

Campaigning in ‘the Big Sort’

cities, class, communities, identity, marketing, politics

Campaigning in ‘the Big Sort’

Rachel Kelnar writes: I’ve been interested to see the noise generated by Barack Obama’s decision to deploy and maintain staff in every US state during the current US presidential election… Read More »

Measuring Cups

brands, class, identity, marketing, research

Different day, different hat

[‘Measuring cups’, (c) Christine U’ren] Becky Rowe writes: We all live our lives on different planes and engage in diverse activities. As a consultancy we call this repertoire living –… Read More »

Flying the flag (post 1 of 2)

history, identity, politics

Flying the flag (post 1 of 2)

Jake Goretzki writes: As a closet vexillologist, I have always had an inexplicable fascination with flags. Flags are brands with armies and navies. Just like brands, they can be relaunched,… Read More »