Kantar Futures Blog

Category: history

books, culture, history, holiday collection

2014 Holiday Collection #5

Christine Hloros on Station Eleven It’s easy to be skeptical of yet another post-apocalyptic tale… but this story, by Emily St.John Mandel, does not involve zombies, vampires or aliens. And… Read More »

history, holiday collection

2014 Holiday Collection #3

Walker Smith on kayaking On a late July day, just as the tide was turning on the Isle of Palms, SC, Joy and I kayaked to the end of Morgan… Read More »

activism, history

An open letter about Black History Month

Haywood Watkins III writes: The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white… Read More »

class, consumers, culture, economics, history, identity

Diversity within – understanding ethnic diversity in the Americas

  Vera Kiss writes: The Futures Company’s recently published Future Perspective “The Coming Decade for Latin America”  highlights that companies can effectively build opportunities in emerging Latam markets only if they… Read More »

A history through objects in a post-material world

consumers, history, trends

A history through objects in a post-material world

Eleanor Cooksey writes: I have been enjoying the current BBC Radio 4 series ‘A History of the World in a 100 objects’ in which Neil McGregor, the Director of the… Read More »

Grant Park’s tipping points

culture, economic downturn, economics, future, history, places, politics

Grant Park’s tipping points

Editor’s note: Walker Smith, who runs The Futures Company’s Yankelovich division in the United States, has sent a long post reflecting on the 40-year context of Barack Obama’s Presidential victory… Read More »

The world in your pocket

cities, digital, global, history, technology

The world in your pocket

Tom Ding writes: When I discovered last week that my brand new phone gives me unlimited Google Maps on-the-go, I had one of those ‘The Future Has Arrived’ moments, able… Read More »

Flying the flag (post 1 of 2)

history, identity, politics

Flying the flag (post 1 of 2)

Jake Goretzki writes: As a closet vexillologist, I have always had an inexplicable fascination with flags. Flags are brands with armies and navies. Just like brands, they can be relaunched,… Read More »

Zeldin

future, history, trends

In with the old?

  Jo Philips writes: I was struck by the following quote when reading the historian Theodore Zeldin today: “What to do with too much information is the great riddle of… Read More »