Kantar Futures Blog

Category: health

advertising, beverages, brands, consumers, food, health

Coke’s obesity ads

Pen Stuart writes: Coke’s groundbreaking new consumer-facing campaign emphasizes the challenge of obesity, and how the company is helping to address it. This is one of the first times such a large… Read More »

consumers, health

Re-framing well-being

Amy Tomkins writes: A couple of things which have come across the desk this week reminded me of the increasing visibility of well-being as a set of social and public… Read More »

Walk this way

health

Walk this way

Lindsay Kunkle writes: According to Google, it takes more than 6 days, non-stop, to walk 500 miles, which is also the distance from our Chapel Hill office to the office… Read More »

Climbing Mount Everest one stair at a time

behavior change, design, health, Kantar Futures

Climbing Mount Everest one stair at a time

Amy Esser writes: Prompted by recent work with clients on changing behaviours  in the area of physical activity, I decided to enrol London office employees in a fitness challenge; to… Read More »

Energy levels

brands, consumers, health, innovation, Uncategorized

Energy levels

Andrew Curry writes: Sometimes you stumble on good news by accident. So it was recently when one of our analysts – while researching something else – found some excellent coverage… Read More »

Barefoot running

cities, health, sustainability

Barefoot running

Allie Schnidman writes: The media is buzzing with the “back to basics” theme. While this trend started with food – from the Slow Food Movement to Michael Pollan’s latest book… Read More »

Building for better cancer care

design, health, space

Building for better cancer care

Alex Oliver writes: On Wednesday evening, I had the privilege of presenting the findings from our recent study on the effect of the built environment on young cancer patients to… Read More »

Boosterism

advertising, health, marketing

Boosterism

Sophie Stringer writes: Stepping through Waterloo Station on my way to work the other day a sprightly looking girl in luminous green leggings and a white t-shirt passed me a… Read More »

When pigs flu: the social life of pandemics

global, health, media

When pigs flu: the social life of pandemics

Alex Steer writes: The numbers are changing constantly, but at time of writing, somewhere around 1,800 people (over 1,600 in Mexico) have been infected with the new ‘swine flu’ strain,… Read More »