Kantar Futures Blog

Category: generations

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

activism, digital, millennials, politics, technology

Copyright wars

Andrew Curry writes: Watching the SOPA/PIPA saga unfold from the other side of the Atlantic, it was difficult not to see it as a ‘wave war’, in which companies which… Read More »

activism, behavior change, good things, millennials, social responsibility, sustainability

From cash to commitment

Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of powerlessness can… Read More »

consumers, millennials, technology

My Millennial generation

Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »

After bling

consumers, economic downturn, financial services, millennials

After bling

Alex Oliver writes: There are some perks in being a consultant, and being invited to speak at a conference in Paris on managing change in consumer credit and debt behaviour,… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »

Holiday collection # 3

art, books, boomers, economic downturn, good things, millennials

Holiday collection # 3

Joe Ballantyne: Whoops, by John Lanchester For my money, Whoops is far and away the best book I’ve read about the financial crisis. It’s clear, concise and at times even… Read More »

Young people and their money

consumers, financial services, millennials

Young people and their money

Eleanor Cooksey writes: How do young people learn about managing money? Earlier this month, we ran a workshop session at an event organised by the Consumer Financial Education Body (CFEB)… Read More »

Talking about Millennials and progress

consumers, digital, economic downturn, innovation, millennials

Talking about Millennials and progress

Yannis Kavounis, the head of our Millenials Knowledge Venturing team, talks to Tom Ding Tom: Yannis, I have been meaning to ask you about Millenials and the recession… Yannis: Recession,… Read More »