Kantar Futures Blog

Category: millennials


The changing face of American youth

Erik Medina writes: In the Chicago office, we’ve been putting the final touches to our annual TRU Youth Monitor, about the attitudes of American teens and twenties. Although it focuses… Read More »

millennials, sustainability

Ungreening a generation?

Ashraf Choudhury writes: The Futures Company has quite strong views on Millennials, which have been covered in posts here in the past. So when I noticed an academic paper (opens… Read More »

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

activism, digital, millennials, politics, technology

Copyright wars

Andrew Curry writes: Watching the SOPA/PIPA saga unfold from the other side of the Atlantic, it was difficult not to see it as a ‘wave war’, in which companies which… Read More »

activism, behavior change, good things, millennials, social responsibility, sustainability

From cash to commitment

Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of powerlessness can… Read More »

consumers, millennials, technology

My Millennial generation

Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »

After bling

consumers, economic downturn, financial services, millennials

After bling

Alex Oliver writes: There are some perks in being a consultant, and being invited to speak at a conference in Paris on managing change in consumer credit and debt behaviour,… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »

Holiday collection # 3

art, books, boomers, economic downturn, good things, millennials

Holiday collection # 3

Joe Ballantyne: Whoops, by John Lanchester For my money, Whoops is far and away the best book I’ve read about the financial crisis. It’s clear, concise and at times even… Read More »