Kantar Futures Blog

Category: millennials

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »

Centennials, generations, millennials

How the Centennials are different

The Centennials, the generation that follows the Millennials, are just reaching adulthood. The oldest of them are 19 this year, and many of these have already started in college or… Read More »

Centennials, generations, millennials

Centennials: the “upstart generation”

Our report on the Centennials–the generation that follows the Millennials–has been picked up by London’s Evening Standard newspaper. Here’s an extract from their feature article, by reporter Phoebe Luckhurst: The millennial… Read More »

marketing, millennials

Millennial parents speak to the “I” in family

Rob Callender writes: Millennials, born between 1979 and 1996, were the babies the “Baby on Board” signs warned about. They were the kids the Kids Choice Awards were invented for,… Read More »

Centennials, digital, generations, millennials

The bursting of the sharing bubble

Rob Callender writes: The teen years have traditionally been a time of insecurity, trial and error. Mistakes are made and secrets kept. Although a certain level of privacy during the… Read More »

consumers, gender, marketing, millennials

LGBTQ: “engaged, experiential and experimental”

In the second of two posts, Futures Company Youth Insights Director Rob Callender argues that the LGBTQ community in the US is a leading edge market worth close to a… Read More »

Centennials, generations, millennials

Taking the “wreck” out of reckless

Rob Callender with the third of three posts on the emerging Centennials generation: Youth is a time to embrace life with passion: Nearly three-quarters of teen Centennials (the generation born… Read More »

Centennials, generations, millennials

Generation Flex

Rob Callender, our Director of Youth Insights, with the second of three posts on the emerging Centennial Generation: Millennials are a famously inclusionary generation, and Centennials—the youth cohort born in… Read More »

Centennials, generations, millennials

Centennials: from self-esteem to self-direction

Rob Callender writes:  If you’re looking to track the changes between the outgoing youth cohort (Millennials) and the incoming one (Centennials), first understand the differences in the way their parents… Read More »