Kantar Futures Blog

Category: future

future, innovation, insight, scenarios

The empathy imperative

Pen Stuart writes: Ernest Hemingway’s famous 6-word story immediately puts the reader in the (tiny) shoes of someone else, forcing them to empathise. Indeed according to a new piece of… Read More »

advertising, future, Kantar Futures, trends

Anticipating the future

Fast Company says companies that want to improve their future should understand how business models are changing, both inside and outside of their category and sector, and should use trends and futures insight to shape new products and services. As in the famous Wayne Gretzky line, “Skate where the puck is going, not where it's been.”

future, global, sport

The future of golf

Andrew Curry writes: As The Open Championship hits its stride in Lytham St Annes, I thought I should mention that we’ve just written for HSBC a report on the future… Read More »

future, sustainability

Megachange? Megamistake!

Ian Christie and Andrew Curry write: Reading the Economist’s book Megachange:The World in 2050, edited by Dan Franklin and John Andrews, brings an increasingly heavy heart. If you’ve missed it,… Read More »

communities, culture, future, trends

Library futures

Andrew Curry and Victoria Ward write: Last week Francine Houben of Mecanoo Architecten talked about their design of Birmingham’s future library as a “living room for the city”. More than just storage, a dynamic… Read More »

future, technology, transport

From Chaos to Collaboration

Andy Stubbings writes: Have you ever asked yourself what the travel guidebook of the future might look like, or why when it is arguably easier than ever to visit anywhere… Read More »

future, research

Doing Strategic Futures

Andrew Curry writes: Just before Christmas, The Futures Company re-published a report which it wrote (as The Henley Centre) a decade ago, for the British government’s Cabinet Office, on understanding… Read More »

Customers of the future

financial services, future, personal finance

Customers of the future

Alex Oliver writes: At the Marketforce conference I spoke at last week, I may have unwittingly cast a further cloud over my audience on a gloomy Wimbledon June day.  The… Read More »

The new normal is still here, and here to stay

consumers, economic downturn, future, insight, personal finance, research, trends

The new normal is still here, and here to stay

Eleanor Cooksey writes: “I’ve found the cost of living has gone up substantially and it has had a huge impact on my life. I am not buying luxuries as often… Read More »