Kantar Futures Blog

Category: food

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »

Everyday toxins

consumers, food, retail, trends

Everyday toxins

Rachel Claydon writes: Momentum around the issue of toxic-free consumption seems to be building. New research released recently by the principal investigator at the Medical Research Council’s Human Reproductive Sciences… Read More »

Growing support

behavior change, cities, communities, food, sustainability

Growing support

Jo Phillips writes: This weekend I bought 20 lettuce seedlings for a £1 from a country market. Should even a few of these grow into healthy sized lollo rosso, I… Read More »

dowconzki § 7

cartoons, consumers, food, sustainability

dowconzki § 7

© Jake Goretzki

Water : the new carbon

consumers, food, sustainability

Water : the new carbon

Rachel Claydon writes: Carbon consciousness is now here to stay. However the CO2 intensity of different activities isn’t the only issue concerning environmentalists. We’ve been aware of water shortages in… Read More »

A dog’s breakfast?

consumers, food, media, trends

A dog’s breakfast?

Alastair Morton writes: In recent years cookery shows have picked up and amplified a wide range of consumer trends, from Gary Rhodes’ rock-chef rebelliousness of the mid ’90s to the… Read More »

Barbie knows no bounds

brands, children, food, marketing

Barbie knows no bounds

Sarah Davies writes: On a recent visit to the US I was stopped in my tracks by an enormous pile of Barbie branded cereal boxes, on offer at 2 for… Read More »

Eating the planet

food, global

Eating the planet

Trevor Harvey writes: I contributed to an event run by one of our food retail clients this week, and one of the other speakers showed some pictures from Hungry Planet,… Read More »

Dowconzki §3

cartoons, consumers, food

Dowconzki §3

© Jake Goretzki