Pen Stuart writes: Coke’s groundbreaking new consumer-facing campaign emphasizes the challenge of obesity, and how the company is helping to address it. This is one of the first times such a large

A strategic insight and innovation consultancy
Pen Stuart writes: Coke’s groundbreaking new consumer-facing campaign emphasizes the challenge of obesity, and how the company is helping to address it. This is one of the first times such a large
Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to generate profit
Eleanor Cooksey writes: Early January, and it’s the time of year to be making New Year’s resolutions. After over-indulging during the festive season, it makes sense to decide to eat more
Liz Walkling: Graffiti Classics: I can't remember an evening where I came away with my face aching from laughing and my hands sore from clapping so much. Our local Arts Centre hosted an evening
Sophie Stringer writes: The papers have been talking about ‘Blue Monday’ today – apparently the third Monday in January is the most depressing day of the year. While the methods used to
Alex Steer writes: Starbucks hasn't had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or more literally
Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’.
Camilla Parke writes: I must admit that I sat a little uncomfortably through the opening minutes of The End of the Line, the documentary screened on World Oceans Day, in which violent shots of blood
Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political
Our quarterly FutureProof newsletter provides you with informative think pieces and thought-provoking news and views from The Futures Company employees and offices around the world.
The art of fingerprints and touch screens
23 May 2013
Post author: Haywood R. Watkins III
Ad man and artist Andre Woolery, along with fellow artist and friend Victor Abij ...Making meaning: the next privacy wars
22 May 2013
Chloe Cook writes: This past year has seen the launch of several products that claim to predict what we want. Most of these products are content with trying to anticipate o ...