Kantar Futures Blog

Category: economic downturn

The new era of consequences

consumers, economic downturn, insight, research

The new era of consequences

Andrew Curry writes: The shape of the post-recession consumer landscape is becoming clearer. Our latest wave of Henley Planning for Consumer Change [PCC] research, launched to clients at recent breakfast… Read More »

Hiding out in the coffee wars

advertising, brands, economic downturn, food, marketing

Hiding out in the coffee wars

Alex Steer writes: Starbucks hasn’t had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or… Read More »

Advertising or bust

advertising, economic downturn, marketing

Advertising or bust

Andrew Curry writes: I’ve been watching quite a lot of ITV4 this month, because of its Tour de France coverage, which means I’ve seen a lot of the current ad… Read More »

Avocados, ethics and supermarket histories

brands, economic downturn, food, marketing

Avocados, ethics and supermarket histories

Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’.… Read More »

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »

Talking about Millennials and progress

consumers, digital, economic downturn, innovation, millennials

Talking about Millennials and progress

Yannis Kavounis, the head of our Millenials Knowledge Venturing team, talks to Tom Ding Tom: Yannis, I have been meaning to ask you about Millenials and the recession… Yannis: Recession,… Read More »

Consumer responses to recession

consumers, economic downturn

Consumer responses to recession

Andrew Curry writes: We recently launched our second report on changing consumer attitudes to recession – The Reconstructed Consumer. Henry Tucker and Chris Grantham presented to clients new UK data,… Read More »

Recession 2.0

communities, consumers, customer service, digital, economic downturn, financial services, personal finance

Recession 2.0

Giles Powdrill writes: “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result,… Read More »

Most recent Henleymail now online

consumers, economic downturn, future

Most recent Henleymail now online

Jo Phillips writes: The latest edition of HenleyMail (our free regular think piece email) is now available to read online here. There’s a chance to consider responses to the economic… Read More »