Kantar Futures Blog

Category: economic downturn

consumers, economic downturn, economics, scenarios

Beyond the eurozone crisis

Andrew Curry and Matthew Lynn write: As the Greek financial crisis plays out on the streets and in the council chambers of Europe, it’s hard to look beyond the day-to-day… Read More »

economic downturn, economics, innovation, politics

The case against austerity

J. Walker Smith writes: We’ve been having something of an economics-themed month at The Futures Company, with client presentations about recession hit consumers in the UK and the US, and… Read More »

brands, consumers, economic downturn

The new 5Ps of marketing

Fran Walton writes: Earlier this week, we presented our latest research on the post-recessiom UK consumer, Feeling The Pinch 6, to clients in London. The overall message is one of… Read More »

consumers, economic downturn, innovation

Looking back on Looking Up

Walker Smith writes: For the past three years, since the economic crisis ballooned, I’ve been writing a regular column called Looking Up, on the ways for businesses to manage through… Read More »

The new normal is still here, and here to stay

consumers, economic downturn, future, insight, personal finance, research, trends

The new normal is still here, and here to stay

Eleanor Cooksey writes: “I’ve found the cost of living has gone up substantially and it has had a huge impact on my life. I am not buying luxuries as often… Read More »

After bling

consumers, economic downturn, financial services, millennials

After bling

Alex Oliver writes: There are some perks in being a consultant, and being invited to speak at a conference in Paris on managing change in consumer credit and debt behaviour,… Read More »

Winners and sinners in the Superbowl ads

advertising, brands, economic downturn, insight

Winners and sinners in the Superbowl ads

Alex Steer writes: I’ve been in the US a few months now, and still know nothing about American football. So when I watched the Superbowl last night, I watched the… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »

After the floodtide of prosperity

consumers, economic downturn, trends

After the floodtide of prosperity

Andrew Curry writes: Our chairman, J Walker Smith, was one of the experts invited to contribute by Marketing to its ‘Forward Thinking‘ essays this year. His theme: that we’ve reached… Read More »