Kantar Futures Blog

Category: digital

The world in your pocket

cities, digital, global, history, technology

The world in your pocket

Tom Ding writes: When I discovered last week that my brand new phone gives me unlimited Google Maps on-the-go, I had one of those ‘The Future Has Arrived’ moments, able… Read More »

Brand impressions

brands, consumers, digital

Brand impressions

Giles Powdrill writes: The new media and marketing strategist Noah Brier has recently launched a simple, but fascinating website, brandtags. Its premise is “that a brand exists entirely in people’s… Read More »

Social networking for fun and profit

digital, marketing, media

Social networking for fun and profit

Pen Stuart writes: The irresistible rise of social networking has long had media types trying to calculate the best ways to make some money from them. But marketers are increasingly… Read More »

The commoditisation of sexual relationships

children, culture, digital, trends

The commoditisation of sexual relationships

The image is a plot of the sexual relationships of students at Jefferson High School occurring within the preceding 6 months Trevor Harvey writes: Over the past few years, society… Read More »

dowconzki § 5

cartoons, digital

dowconzki § 5

© Jake Goretzki

dowconzki § 4

cartoons, digital

dowconzki § 4

© Jake Goretzki

Sharing data with the government

consumers, digital, politics

Sharing data with the government

Michelle Singer writes: People in the UK feel far more comfortable about sharing their personal data with government if they are also allowed to share in the benefits. This was… Read More »

Time as a ‘social surplus’

consumers, digital, television, time

Time as a ‘social surplus’

Andrew Curry writes: The new media analyst Clay Shirky caused a bit of a stir in blogland last week with a compelling talk in which he described leisure time as… Read More »

The frenemy of my frenemy is my, err?

brands, digital, marketing, media

The frenemy of my frenemy is my, err?

Alastair Morton writes: Sir Martin Sorrell, WPP’s CEO, has long recognised Google as a frenemy (part friend, part enemy). On one hand Google offers communications agencies the chance to buy… Read More »