Kantar Futures Blog

Category: digital

A future made of screens

consumers, digital, future, innovation, technology

A future made of screens

Alex Steer writes: There was a lot of discussion in our London and New York offices last week about a short video called A Day Made of Glass. It’s produced… Read More »

If you’re not paying, you’re being sold

advertising, digital, media, television, trust

If you’re not paying, you’re being sold

Andy Stubbings writes: One trend we’ve been monitoring for a while, as readers of this blog will know, is the rising level of concerns over data privacy and security to… Read More »

The brand and the digital conversation

advertising, brands, consumers, digital, financial services

The brand and the digital conversation

Andrew Curry writes: I was invited to Munich earlier this week by the insurance group Allianz to talk to its Brand Council about the brand in the age of the… Read More »

Build it? They might come

consumers, digital, innovation, technology

Build it? They might come

Tom Richardson writes: What people need is still more important for business than what businesses happen to be able to create – even though the gap between these two sometimes… Read More »

Looking for the answers

digital, Kantar Futures, technology, virtual

Looking for the answers

Walker Smith writes: There’s something about building a new website – as we have just done for The Futures Company – which takes you back, deep, into the history of… Read More »

Losing interest in Facebook

digital, media, technology

Losing interest in Facebook

Andy Stubbings writes: “If you want to know how people will use technology tomorrow” a popular saying goes, “look at what young people are doing today”. To add to the… Read More »

Facing off about privacy

consumers, digital, technology, trust

Facing off about privacy

Andrew Curry writes: The current row over Facebook’s successive changes to its privacy settings has several strategic implications for the way that businesses – not just in the digital sector… Read More »

Trying it on

consumers, digital, fashion

Trying it on

Denise Hicks writes: Next time you’re in a changing room or at home wondering if those shoes really go with that dress, don’t fear. Help is at hand online. Sign… Read More »

Keeping Track

brands, consumers, digital, identity, self-improvement, trends

Keeping Track

Eloise Keightley writes: The industry for personal informatics is certainly one to watch. There’s even been talk of a ‘movement’ and unsurprisingly, the iPhone has spawned a host of personal… Read More »