Kantar Futures Blog

Category: digital

digital, technology

Messengers and memes

We hadn’t planned to return to the subject of social networks so quickly after introducing our latest thinking on the subject here last week, but a week of disorder in… Read More »

digital, technology

The future of social networks #5

Andrew Curry and Andy Stubbings write: The Shell Oil futures guru Pierre Wack described his work as being about “the gentle art of reperceiving”, and the type of work that… Read More »

digital, marketing, technology

The future of social media #4

#4: Pivot Points – pervasiveness, utility, and worldview Alex Steer writes: Yesterday I wrote about how different consumer decisions about scale, privacy and specificity create very different outcomes for social… Read More »

digital, technology

The future of social networks #3

#3: Pivot Points – scale, privacy, and specificity Alex Steer writes: I blogged yesterday about the ‘Four Cs’ of social networking – the constants that underpin people’s desire to interact… Read More »

digital, technology

The future of social networks #2

#2: The social life of social networks Alex Steer writes: To understand some of the ways in which online social networking may change as it evolves, we also need to… Read More »

digital, research, technology

The future of social networks #1

Over the course of this week we are running a new blog post every day to launch our latest analysis of the future of social networks. The project has been… Read More »

blog news, digital, technology

Coming shortly – the future of social networks

Andrew Curry writes: Our thought leadership series, Future Perspectives, is designed to share new thinking about a whole range of issues which we think could be of interest and concern,… Read More »

advertising, digital

Advertising after messaging

Alex Steer writes: Chances are, if you work anywhere in marketing or media, you’ll have read something like this at some point over the last two years. The advent of… Read More »

A future made of screens

consumers, digital, future, innovation, technology

A future made of screens

Alex Steer writes: There was a lot of discussion in our London and New York offices last week about a short video called A Day Made of Glass. It’s produced… Read More »