Kantar Futures Blog

Category: digital

consumers, digital, retail

Ten notes on the future of retail

Phil Soanes writes: I spoke earlier this week at a WPP workshop run by The Store on the future of retail , and the form was a series of short… Read More »

digital, technology

Messengers and memes

We hadn’t planned to return to the subject of social networks so quickly after introducing our latest thinking on the subject here last week, but a week of disorder in… Read More »

digital, technology

The future of social networks #5

Andrew Curry and Andy Stubbings write: The Shell Oil futures guru Pierre Wack described his work as being about “the gentle art of reperceiving”, and the type of work that… Read More »

digital, marketing, technology

The future of social media #4

#4: Pivot Points – pervasiveness, utility, and worldview Alex Steer writes: Yesterday I wrote about how different consumer decisions about scale, privacy and specificity create very different outcomes for social… Read More »

digital, technology

The future of social networks #3

#3: Pivot Points – scale, privacy, and specificity Alex Steer writes: I blogged yesterday about the ‘Four Cs’ of social networking – the constants that underpin people’s desire to interact… Read More »

digital, technology

The future of social networks #2

#2: The social life of social networks Alex Steer writes: To understand some of the ways in which online social networking may change as it evolves, we also need to… Read More »

digital, research, technology

The future of social networks #1

Over the course of this week we are running a new blog post every day to launch our latest analysis of the future of social networks. The project has been… Read More »

blog news, digital, technology

Coming shortly – the future of social networks

Andrew Curry writes: Our thought leadership series, Future Perspectives, is designed to share new thinking about a whole range of issues which we think could be of interest and concern,… Read More »

advertising, digital

Advertising after messaging

Alex Steer writes: Chances are, if you work anywhere in marketing or media, you’ll have read something like this at some point over the last two years. The advent of… Read More »