Kantar Futures Blog

Category: digital

Table Top

consumers, digital, values

“Live large. Carry little.”

Our executive chairman, Walker Smith, talked recently about the way in which consumer behaviour and aspirations are changing, in a session at America’s Urban Land Institute. The conversation, with the ULI’s… Read More »

consumers, digital, technology

Consumer tech hits a turning point

The Futures Company’s CEO Mark Inskip has a piece on VentureBeat arguing that consumer tech has reached a tipping point – but tech companies are still doing the same old things.… Read More »

Centennials, digital, generations, millennials

The bursting of the sharing bubble

Rob Callender writes: The teen years have traditionally been a time of insecurity, trial and error. Mistakes are made and secrets kept. Although a certain level of privacy during the… Read More »

digital, television

5G and the tsunami of mobile demand

A guest post by Hugh Griffiths from the world’s biggest mobile trade show, Mobile World Congress, held in Barcelona in early March. The show’s attendance broke previous records: the GSMA… Read More »

digital, technology

The price of the Internet of Things

Our collegues Jeff Yang and Andrew Hawn have been at CES – the world’s whizziest and largest of the annual computer shows. Jeff had some reflections on the Internet of… Read More »

Image by Liza Sperling, Flickr

business, consumers, digital, innovation

Business lessons from the Uber economy

Each December, we close the year with a look ahead in our FutureView LIVE Webinar, which focusses on the emerging dynamics that are shaping the future of the consumer marketplace.… Read More »

digital, innovation, technology

Wondering about the iWatch

Andrew Curry writes: In the unlikely event that you missed it, Apple made a couple of announcements at its annual convention last week. Although the Apple Pay project is likely to… Read More »

digital, sport, technology

The world of esports

This is a guest post by Peter Curry. London’s Wembley Arena is best-known as one of the city’s biggest venues for sports and entertainment – it hosted events during the… Read More »

digital, marketing, research

Closer to the action

J. Walker Smith writes: Digital technologies have turned marketing upside down, but not by revolutionizing the fundamentals. The core principles of marketing remain the same. Instead, marketing research has moved… Read More »