Posts filed under ‘design’
The simplicity trend
Andrew Curry writes:
One of the trends we’ve been following for a while is that of increasing simplicity – a response to increasing product complexity. One of the signs of this was the emergence at MIT of John Maeda’s Simplicity consortium, attended by various leading businesses. (Another was the success of Patrick Barwise and Sean Meehan ‘s book Simply Better).
John Maeda has recently distilled his thoughts on simplicity into a book, The Laws of Simplicity – currently running at #1,333 on the Amazon best-sellers list. The blog at TED.com has a video of him doing his Simplicity thing. (It runs just under 18 minutes).
Thanks to flatcrabs for the image of the poster.
24 September 2007 at 5:14 pm thenextwavefutures Leave a comment
Secrets of Nokia’s innovation success
Andrew Curry writes:
The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success.
In summary they are:
- the maths – go where the markets are (Nokia has increased its lead over competitors in the emerging markets yet again
- design it for the markets you’re selling in (Nokia has a design lab in Bangalore; in emerging markets features which enable phone sharing may be more useful than megapixels)
- ‘Show the people’ – do the marketing at the right level (Nokia has been using promotional vehicles, literally: vans and even railway carriages.
