Kantar Futures Blog

Category: culture

business, culture

‘The wrong fly’ and the office meeting room

Andrew Curry writes: Naming new meeting rooms is one of the under-appreciated arts of office life, walking the fine lines between platitude, pretension, misjudgment, and irrelevance. You can like John… Read More »

From color blind to color brave

culture, diversity, polycultural

From color blind to color brave

Brands must be braver about social issues that minorities care about Valeria Piaggio writes: Diversity has reached a tipping point that is leading to the emergence of a new paradigm—polyculturalism.… Read More »

gender, methods, research

Did the LGBTQ population just double?

When researching orientations, lives matter more than labels Rob Callender writes: For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total… Read More »

books, culture, history, holiday collection

2014 Holiday Collection #5

Christine Hloros on Station Eleven It’s easy to be skeptical of yet another post-apocalyptic tale… but this story, by Emily St.John Mandel, does not involve zombies, vampires or aliens. And… Read More »

culture, holiday collection, performance

2014 Holiday Collection #4

David Walter on Beckett Beckett’s Happy Days destroyed me when I saw it in London. Winnie is being buried alive in a drift of sand. She’s a terminally optimistic woman,… Read More »

culture, holiday collection

2014 Holiday Collection #2

Wanda Eifenbaum on Wild Tales The must-see film of the year in Argentina was Wild Tales. It’s been a long time since an Argentinian film had such success: it broke… Read More »

books, consumers, culture, holiday collection

2014 Holiday Collection #1

To mark the end of the year – as is now traditional on the blog – we asked people across The Futures Company, and former colleagues, to share something they’d… Read More »

art, culture, holiday collection

2013 holiday collection #1

To mark the end of the year – as is now traditional on the blog – we asked people across The Futures Company, and former colleagues, to share something they’d… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 5)

The final instalment of ‘Why images are worth more words than ever’, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3… Read More »