Kantar Futures Blog

Category: consumers

Almost like the real thing

brands, consumers

Almost like the real thing

by Giles Powdrill Counterfeiting has, in all likelihood, been around for as long as currency itself but as the exchange of goods and services has become more complex, so has… Read More »

The future of consumer advocacy

consumers, trends

The future of consumer advocacy

Andrew Curry writes: Another organisation which has changed its name recently is the National Consumer Council, which became Consumer Focus on 1st November – not just a piece of rebranding,… Read More »

Choice editing at Rough Trade

brands, consumers, trends

Choice editing at Rough Trade

Joe Ballantyne writes: I was browsing in the wonderful Rough Trade record shop in Notting Hill the other day, and I noticed that they’ve started an ‘album club’ service. For… Read More »

The ‘five gaps’ around behaviour change

behavior change, consumers

The ‘five gaps’ around behaviour change

Rebecca Nash writes: Behaviour change is much talked about, but still not well understood, which is why it seemed a good subject for the IIPS – the Institute for Insight… Read More »

Everyday toxins

consumers, food, retail, trends

Everyday toxins

Rachel Claydon writes: Momentum around the issue of toxic-free consumption seems to be building. New research released recently by the principal investigator at the Medical Research Council’s Human Reproductive Sciences… Read More »

Understanding the ‘Aldi effect’

behavior change, consumers, economic downturn, research, retail

Understanding the ‘Aldi effect’

Alastair Morton writes: The Guardian last Friday splashed pictures of baked beans and ‘Beamers’ across its front page to make the point that consumers’ habits are changing as a result… Read More »

Recession and sustainability

consumers, economics, politics, sustainability

Recession and sustainability

Andrew Curry writes: We’ve been thinking quite a lot recently about the impact of recession on consumer behaviour, and I was asked by Radio 4’s Beyond Westminster to join a… Read More »

Brand impressions

brands, consumers, digital

Brand impressions

Giles Powdrill writes: The new media and marketing strategist Noah Brier has recently launched a simple, but fascinating website, brandtags. Its premise is “that a brand exists entirely in people’s… Read More »

dowconzki § 7

cartoons, consumers, food, sustainability

dowconzki § 7

© Jake Goretzki