Kantar Futures Blog

Category: consumers

Energy levels

brands, consumers, health, innovation, Uncategorized

Energy levels

Andrew Curry writes: Sometimes you stumble on good news by accident. So it was recently when one of our analysts – while researching something else – found some excellent coverage… Read More »

Scenes from (non) office life #3

ageing, cartoons, consumers

Scenes from (non) office life #3

© Jake Goretzki

Facing off about privacy

consumers, digital, technology, trust

Facing off about privacy

Andrew Curry writes: The current row over Facebook’s successive changes to its privacy settings has several strategic implications for the way that businesses – not just in the digital sector… Read More »

The limits to ethical business

consumers, innovation, marketing, social responsibility

The limits to ethical business

Eloise Keightley writes: Consumers may claim they want ethical brands – but what do they really mean? American evidence suggests that a desire to be ethical does not necessarily correlate… Read More »

Trying it on

consumers, digital, fashion

Trying it on

Denise Hicks writes: Next time you’re in a changing room or at home wondering if those shoes really go with that dress, don’t fear. Help is at hand online. Sign… Read More »

Keeping Track

brands, consumers, digital, identity, self-improvement, trends

Keeping Track

Eloise Keightley writes: The industry for personal informatics is certainly one to watch. There’s even been talk of a ‘movement’ and unsurprisingly, the iPhone has spawned a host of personal… Read More »

Trust plus

brands, consumers, economic downturn, trust

Trust plus

Will Galgey writes: Trust in organisations and brands has been declining steadily as consumers have more information and are more sceptical. There’s also striking evidence that attitudes have shifted, certainly… Read More »

Cautious consumers, building buffers

consumers, economics, research

Cautious consumers, building buffers

Andrew Curry writes: We’ve just published our latest report on the post-recession consumer,  and the headlines are that although people are still concerned about the state of the economy, and… Read More »

A history through objects in a post-material world

consumers, history, trends

A history through objects in a post-material world

Eleanor Cooksey writes: I have been enjoying the current BBC Radio 4 series ‘A History of the World in a 100 objects’ in which Neil McGregor, the Director of the… Read More »