Kantar Futures Blog

Category: consumers

Is small always beautiful?

consumers, economic downturn, politics

Is small always beautiful?

Eleanor Cooksey writes: I had the opportunity to attend a public sector conference last week where my colleague Alex Oliver was giving a talk about our recent research on the… Read More »

The brand and the digital conversation

advertising, brands, consumers, digital, financial services

The brand and the digital conversation

Andrew Curry writes: I was invited to Munich earlier this week by the insurance group Allianz to talk to its Brand Council about the brand in the age of the… Read More »

Build it? They might come

consumers, digital, innovation, technology

Build it? They might come

Tom Richardson writes: What people need is still more important for business than what businesses happen to be able to create – even though the gap between these two sometimes… Read More »

The future’s blue – and yellow?

consumers, innovation, trends

The future’s blue – and yellow?

Tom Richardson writes: In the London office we like to shake out the weekend with a ‘Monday Morning Meeting’. It’s a tradition that goes back some twenty years, and it’s… Read More »

Feeling the squeeze

consumers, economic downturn, research

Feeling the squeeze

Andrew Curry writes: It’s hard to add to the volume of commentary that has followed Wednesday’s Comprehensive Spending Review, but there are relevant observations from some of The Futures Company’s… Read More »

The new normal

brands, consumers, economic downturn

The new normal

Jo Phillips writes: We are officially ‘out of the recession’, but uncertainty, and even fear, remains. The fourth wave of research in our UK consumer tracking study Feeling the Pinch… Read More »

Looking beyond price

consumers, economic downturn, global, insight, research

Looking beyond price

Walker Smith writes: A ‘new normal’ is emerging among consumers in the wake of the financial crisis and the recession:  ‘considered consumption’. This trend, which we noted last year, has… Read More »

The green consumer

behavior change, consumers, sustainability

The green consumer

Josh Hunt writes: The Futures Company’s recently-launched  multimedia report, Greenprint, looks at the UK public’s engagement and behaviour in sustainability. The research, based on both quantitative and qualitative data, shows… Read More »

Young people and their money

consumers, financial services, millennials

Young people and their money

Eleanor Cooksey writes: How do young people learn about managing money? Earlier this month, we ran a workshop session at an event organised by the Consumer Financial Education Body (CFEB)… Read More »