Kantar Futures Blog

Category: consumers

The happiness question

consumers, economics, politics

The happiness question

Rebecca Nash writes: If you’ve been following the ‘happiness debate’, you’ll know that policy makers are increasingly asking if it is potentially a better indicator of social progress than the… Read More »

A future made of screens

consumers, digital, future, innovation, technology

A future made of screens

Alex Steer writes: There was a lot of discussion in our London and New York offices last week about a short video called A Day Made of Glass. It’s produced… Read More »

The World in 2020

consumers, economics, global, innovation, insight, trends

The World in 2020

Andrew Curry writes: I’ve been working on a Futures Company report on The World in 2020 for the last couple of months, and since I’ve end up doing much of… Read More »

After bling

consumers, economic downturn, financial services, millennials

After bling

Alex Oliver writes: There are some perks in being a consultant, and being invited to speak at a conference in Paris on managing change in consumer credit and debt behaviour,… Read More »

Pride and confidence

brands, consumers, identity

Pride and confidence

Will Galgey writes: A couple of weeks ago I spoke at the launch of the WPP BrandZ report on the Top 50 Chinese Brands, which Oliver blogged about here, and… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »

China’s top brands

brands, consumers, performance

China’s top brands

Oliver Wright writes: BrandZ has recently released its flagship reports on the value of global brands, and took the moment to launch a companion report on the Top 50 most… Read More »

After the floodtide of prosperity

consumers, economic downturn, trends

After the floodtide of prosperity

Andrew Curry writes: Our chairman, J Walker Smith, was one of the experts invited to contribute by Marketing to its ‘Forward Thinking‘ essays this year. His theme: that we’ve reached… Read More »

Eating my greens

consumers, food, sustainability

Eating my greens

Eleanor Cooksey writes: Early January, and it’s the time of year to be making New Year’s resolutions. After over-indulging during the festive season, it makes sense to decide to eat… Read More »