Kantar Futures Blog

Category: consumers

brands, consumers, economic downturn

The new 5Ps of marketing

Fran Walton writes: Earlier this week, we presented our latest research on the post-recessiom UK consumer, Feeling The Pinch 6, to clients in London. The overall message is one of… Read More »

consumers, economic downturn, innovation

Looking back on Looking Up

Walker Smith writes: For the past three years, since the economic crisis ballooned, I’ve been writing a regular column called Looking Up, on the ways for businesses to manage through… Read More »

consumers, digital, retail

Ten notes on the future of retail

Phil Soanes writes: I spoke earlier this week at a WPP workshop run by The Store on the future of retail , and the form was a series of short… Read More »

consumers, global, research

The volatile world

Henry Tucker writes: The Futures Company has recently released the latest edition of Global MONITOR, our large scale syndicated future-focused Insights Programme. Global MONITOR’s analysis is underpinned by a survey… Read More »

consumers, millennials, technology

My Millennial generation

Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »

Changing green

consumers, sustainability

Changing green

David Bersoff writes: In the US, the current thinking is that ‘green’ and sustainability have become flaccid consumer touch points. But while The Futures Company has found decreases in the… Read More »

The programmable store

consumers, retail, technology

The programmable store

Andy Stubbings writes: We were recently asked to present at a retail conference,  (“Digital Retailing 4.0”) organized by The Store and WPP, on how mobile devices will change shopping. On… Read More »

The new normal is still here, and here to stay

consumers, economic downturn, future, insight, personal finance, research, trends

The new normal is still here, and here to stay

Eleanor Cooksey writes: “I’ve found the cost of living has gone up substantially and it has had a huge impact on my life. I am not buying luxuries as often… Read More »

From fear to pleasure

advertising, behavior change, consumers

From fear to pleasure

Alex Oliver writes: Looking for better sex? Interested in ways to save money and lose weight? Want to be a better parent and live a long and happy life? If… Read More »