Kantar Futures Blog

Category: consumers

brands, consumers, economics

The changing consumer mood

Andrew Curry writes: We’ve just launched our latest Consumer Outlook survey, of the UK and Ireland – the seventh since the financial crisis struck in 2008. There are a couple… Read More »

advertising, beverages, brands, consumers, food, health

Coke’s obesity ads

Pen Stuart writes: Coke’s groundbreaking new consumer-facing campaign emphasizes the challenge of obesity, and how the company is helping to address it. This is one of the first times such a large… Read More »

class, consumers, culture, economics, history, identity

Diversity within – understanding ethnic diversity in the Americas

  Vera Kiss writes: The Futures Company’s recently published Future Perspective “The Coming Decade for Latin America”  highlights that companies can effectively build opportunities in emerging Latam markets only if they… Read More »

brands, consumers

The worst moments are your best opportunity

New Yorkers huddle around an available electrical outlet in a Chase Bank in midtown Manhattan on Wednesday 10/31/12 Brett Denuo writes, from New York: As 90 mile per hour wind… Read More »

brands, consumers, trends

Science fiction story telling and the future of brands (1)

The World Future Trends Summit arrives next week, and global visionaries will gather to uncover the trends that will have the most impact on the future of business. The Futures… Read More »

consumers, economic downturn

Close to the edge

Sarah King writes: Yesterday’s news reports indicating that seven million Britons were only one bill away from disaster came as no surprise to anyone at The Futures Company. Our Feeling… Read More »

consumers, health

Re-framing well-being

Amy Tomkins writes: A couple of things which have come across the desk this week reminded me of the increasing visibility of well-being as a set of social and public… Read More »

consumers, economic downturn, economics, marketing

Growing in a slow-growth marketplace

J Walker Smith writes: It’s dangerous to take the news of late at face value.  While a Greek deal appears to be in place and the Council of Economic Advisors,… Read More »

consumers, economic downturn, economics, scenarios

Beyond the eurozone crisis

Andrew Curry and Matthew Lynn write: As the Greek financial crisis plays out on the streets and in the council chambers of Europe, it’s hard to look beyond the day-to-day… Read More »