Kantar Futures Blog

Category: consumers

It’s the planet, stupid

consumers, research, sustainability

It’s the planet, stupid

Andrew Curry writes: One of the more interesting pieces of data to be published this month was the result of a Guardian/ICM poll which showed that a majority of UK… Read More »

Water : the new carbon

consumers, food, sustainability

Water : the new carbon

Rachel Claydon writes: Carbon consciousness is now here to stay. However the CO2 intensity of different activities isn’t the only issue concerning environmentalists. We’ve been aware of water shortages in… Read More »

Green consumers or green consumption

behavior change, consumers, sustainability

Green consumers or green consumption

Rachel Claydon writes: I’ve been reading a lot recently about the ‘blizzard’ of ethical and eco-labels and product claims from companies. And with companies such as Renault producing images of… Read More »

Oil and consumer behaviour

behavior change, consumers, research, transport

Oil and consumer behaviour

Andrew Curry writes: You have to pinch yourself as you leaf through the current issue of Newsweek, which is on the impact of high oil prices as pump prices climb… Read More »

Sharing data with the government

consumers, digital, politics

Sharing data with the government

Michelle Singer writes: People in the UK feel far more comfortable about sharing their personal data with government if they are also allowed to share in the benefits. This was… Read More »

Time as a ‘social surplus’

consumers, digital, television, time

Time as a ‘social surplus’

Andrew Curry writes: The new media analyst Clay Shirky caused a bit of a stir in blogland last week with a compelling talk in which he described leisure time as… Read More »

The credit crunch and UK financial attitudes

consumers, financial services, personal finance

The credit crunch and UK financial attitudes

Trevor Harvey writes: We have a longstanding segmentation which helps us, and our clients, to understand consumer attitudes to financial services, so we have used it to explore attitudes to… Read More »

A dog’s breakfast?

consumers, food, media, trends

A dog’s breakfast?

Alastair Morton writes: In recent years cookery shows have picked up and amplified a wide range of consumer trends, from Gary Rhodes’ rock-chef rebelliousness of the mid ’90s to the… Read More »

Dowconzki §3

cartoons, consumers, food

Dowconzki §3

© Jake Goretzki