Kantar Futures Blog

Category: communities

Campaigning in ‘the Big Sort’

cities, class, communities, identity, marketing, politics

Campaigning in ‘the Big Sort’

Rachel Kelnar writes: I’ve been interested to see the noise generated by Barack Obama’s decision to deploy and maintain staff in every US state during the current US presidential election… Read More »

All together now

books, brands, communities, innovation

All together now

Jo Phillips writes: When she spoke at the Booksellers Association conference last week Michelle Harrison, one of our Directors, implored the industry to think harder about how to sell books… Read More »

The power of ‘we’

behavior change, communities, culture, politics, social responsibility, sustainability

The power of ‘we’

Becky Rowe writes: I’ve been in Australia for a few days for a client project and one of things I have noticed (aside from the jetlag and great weather) is… Read More »

Social consciousness is high in Brazil

communities, social responsibility

Social consciousness is high in Brazil

Camilla Parke writes: If you were starting to lose faith in your less-than-philanthropic next door neighbour, don’t give up on them just yet – especially if they are Brazilian. Reassuringly,… Read More »

Home sweet home

communities

Home sweet home

Anouk Van Den Eijnde writes: So here’s something I don’t do very often – I built a house, decorated it and put it up for rent all in one night.… Read More »

Online couch potatoes

communities, digital, media, technology, trends

Online couch potatoes

Becky Rowe writes: Watching TV on your own or looking to indulge in the irreverent wit of a bunch of Guardian Unlimited readers? Then log on to the ‘Real time… Read More »

Identity outsourcing

communities, digital, marketing

Identity outsourcing

Jo Phillips writes: A complication of identity as a result of the proliferation of online communities is identified today by the BBC. Some (particularly the famous) engage others to manage/update/improve… Read More »