Kantar Futures Blog

Category: children

brands, children, consumers, multicultural

Barbie’s bottom line

Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie – now a 55-year old brand – is tanking. Here’s some extracts: It’s been… Read More »

Talking like children

brands, children, marketing

Talking like children

Jake Goretzki writes: I couldn’t help noticing recently just how widespread ‘childlike Innocence’ in visuals and creative has become in UK advertising. This was brought home to me sharply last… Read More »

The commoditisation of sexual relationships

children, culture, digital, trends

The commoditisation of sexual relationships

The image is a plot of the sexual relationships of students at Jefferson High School occurring within the preceding 6 months Trevor Harvey writes: Over the past few years, society… Read More »

Barbie knows no bounds

brands, children, food, marketing

Barbie knows no bounds

Sarah Davies writes: On a recent visit to the US I was stopped in my tracks by an enormous pile of Barbie branded cereal boxes, on offer at 2 for… Read More »

Reborn in a strange world

children, virtual

Reborn in a strange world

Jo Phillips writes: A reborn doll is a vinyl doll that has been customised by a process of repainting and enhancement to resemble, as closely as possible, a real human… Read More »