Posts filed under ‘cartoons’
Selling stuff
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(c) Jake Goretzki 2010
25 October 2010 at 8:50 am thenextwavefutures Leave a comment
Scenes from (non) office life #3
© Jake Goretzki
Scenes from office life
© Jake Goretzki
15 February 2010 at 10:05 am thenextwavefutures Leave a comment
Big… (dowconzki § 10)

© Jake Goretzki
11 September 2009 at 1:36 pm thenextwavefutures Leave a comment
dowconzki § 8
© Jake Goretzki
Jake Goretzki adds:
Reading recently about this ‘Nudge‘ business, I couldn’t but help thinking about how shrewdly it was branded – certainly in the same league as Tipping Point, Make it Stick, or The Wisdom of Crowds. In fact, as they flock together they almost seem to constitute a whole new publishing equation: Punchy Title + Panacea = Bestseller. Where did Charles Tilly go wrong with Why? That said, I’m still scratching around to identify examples of ‘Nudging’ in action, and I seem not to be alone in this. The one mentioned in most of the reviews is the effect of making organ donation ‘opt out’ rather than ‘opt in’ – more a thwack than a nudge, I would have thought.









