Kantar Futures Blog

Category: brands

The frenemy of my frenemy is my, err?

brands, digital, marketing, media

The frenemy of my frenemy is my, err?

Alastair Morton writes: Sir Martin Sorrell, WPP’s CEO, has long recognised Google as a frenemy (part friend, part enemy). On one hand Google offers communications agencies the chance to buy… Read More »

brands, innovation, millennials

Working at authenticity

Becky Rowe writes: We held a breakfast briefing a few days ago to talk about what Millennials – that fast emerging 16-25 cohort – want. Yannis Kavounis (our Director of… Read More »

Barbie knows no bounds

brands, children, food, marketing

Barbie knows no bounds

Sarah Davies writes: On a recent visit to the US I was stopped in my tracks by an enormous pile of Barbie branded cereal boxes, on offer at 2 for… Read More »

What the Premiership learnt from Formula One

brands, marketing, sport

What the Premiership learnt from Formula One

Andrew Curry writes: I hope I’m not too late to note a fine article [not currently available on the Guardian’s own site] by the Guardian’s Richard Williams on how England’s… Read More »

dowconzki § 2

brands, cartoons, consumers

dowconzki § 2

© Jake Goretzki

Do I like you?

brands, consumers, social responsibility

Do I like you?

Jo Phillips writes: We have been talking a lot here at HCHLV recently about the influence that a powerful personality with strong beliefs sitting at the helm of a company… Read More »