Kantar Futures Blog

Category: brands

Choice editing at Rough Trade

brands, consumers, trends

Choice editing at Rough Trade

Joe Ballantyne writes: I was browsing in the wonderful Rough Trade record shop in Notting Hill the other day, and I noticed that they’ve started an ‘album club’ service. For… Read More »

Talking like children

brands, children, marketing

Talking like children

Jake Goretzki writes: I couldn’t help noticing recently just how widespread ‘childlike Innocence’ in visuals and creative has become in UK advertising. This was brought home to me sharply last… Read More »

Brand impressions

brands, consumers, digital

Brand impressions

Giles Powdrill writes: The new media and marketing strategist Noah Brier has recently launched a simple, but fascinating website, brandtags. Its premise is “that a brand exists entirely in people’s… Read More »

All together now

books, brands, communities, innovation

All together now

Jo Phillips writes: When she spoke at the Booksellers Association conference last week Michelle Harrison, one of our Directors, implored the industry to think harder about how to sell books… Read More »

Measuring Cups

brands, class, identity, marketing, research

Different day, different hat

[‘Measuring cups’, (c) Christine U’ren] Becky Rowe writes: We all live our lives on different planes and engage in diverse activities. As a consultancy we call this repertoire living –… Read More »

Flying the flag (post 2 of 2)

brands, design, marketing, media

Flying the flag (post 2 of 2)

Jake Goretzki writes: In the first half of this post, I wrote about flags as brands with an army and navy – but still in need of relaunching or repositioning… Read More »

The frenemy of my frenemy is my, err?

brands, digital, marketing, media

The frenemy of my frenemy is my, err?

Alastair Morton writes: Sir Martin Sorrell, WPP’s CEO, has long recognised Google as a frenemy (part friend, part enemy). On one hand Google offers communications agencies the chance to buy… Read More »

brands, innovation, millennials

Working at authenticity

Becky Rowe writes: We held a breakfast briefing a few days ago to talk about what Millennials – that fast emerging 16-25 cohort – want. Yannis Kavounis (our Director of… Read More »

Barbie knows no bounds

brands, children, food, marketing

Barbie knows no bounds

Sarah Davies writes: On a recent visit to the US I was stopped in my tracks by an enormous pile of Barbie branded cereal boxes, on offer at 2 for… Read More »