Kantar Futures Blog

Category: brands

Rebranding Brand America

brands

Rebranding Brand America

Andy Stubbings writes: Much has been written about the effect that Barack Obama might have on perceptions of Brand USA; it’s also worth considering what it might mean for American… Read More »

The return of zombie brands

brands, marketing

The return of zombie brands

Jake Goretzki writes: Jake Goretzki writes: The world of brands has always had a lively lexicon (those ‘wheels’, ‘onions’, ‘keys’ and ‘prisms’), but I came across a new face recently… Read More »

Almost like the real thing

brands, consumers

Almost like the real thing

by Giles Powdrill Counterfeiting has, in all likelihood, been around for as long as currency itself but as the exchange of goods and services has become more complex, so has… Read More »

Choice editing at Rough Trade

brands, consumers, trends

Choice editing at Rough Trade

Joe Ballantyne writes: I was browsing in the wonderful Rough Trade record shop in Notting Hill the other day, and I noticed that they’ve started an ‘album club’ service. For… Read More »

Talking like children

brands, children, marketing

Talking like children

Jake Goretzki writes: I couldn’t help noticing recently just how widespread ‘childlike Innocence’ in visuals and creative has become in UK advertising. This was brought home to me sharply last… Read More »

Brand impressions

brands, consumers, digital

Brand impressions

Giles Powdrill writes: The new media and marketing strategist Noah Brier has recently launched a simple, but fascinating website, brandtags. Its premise is “that a brand exists entirely in people’s… Read More »

All together now

books, brands, communities, innovation

All together now

Jo Phillips writes: When she spoke at the Booksellers Association conference last week Michelle Harrison, one of our Directors, implored the industry to think harder about how to sell books… Read More »

Measuring Cups

brands, class, identity, marketing, research

Different day, different hat

[‘Measuring cups’, (c) Christine U’ren] Becky Rowe writes: We all live our lives on different planes and engage in diverse activities. As a consultancy we call this repertoire living –… Read More »

Flying the flag (post 2 of 2)

brands, design, marketing, media

Flying the flag (post 2 of 2)

Jake Goretzki writes: In the first half of this post, I wrote about flags as brands with an army and navy – but still in need of relaunching or repositioning… Read More »