Kantar Futures Blog

Category: brands

New consumers, new rules: branding the World Cup

advertising, brands, global

New consumers, new rules: branding the World Cup

Alex Steer writes: In Cape Town, ‘This is Africa’ is normally a sort of verbal shrug. It’s what you say when you see a road that’s more pothole than tarmac,… Read More »

Keeping Track

brands, consumers, digital, identity, self-improvement, trends

Keeping Track

Eloise Keightley writes: The industry for personal informatics is certainly one to watch. There’s even been talk of a ‘movement’ and unsurprisingly, the iPhone has spawned a host of personal… Read More »

Trust plus

brands, consumers, economic downturn, trust

Trust plus

Will Galgey writes: Trust in organisations and brands has been declining steadily as consumers have more information and are more sceptical. There’s also striking evidence that attitudes have shifted, certainly… Read More »

The last place to go

advertising, brands, consumers, retail

The last place to go

Andrew Curry writes: We’ve been having a bit of an argument in the London office about dixons.co.uk advertising which has been running on the London underground. The picture, above, captures… Read More »

The new face of luxury

brands, consumers, luxury

The new face of luxury

Emily Pitts writes: Is the concept of luxury is stuck in the past? Leafing through the high end magazines, it looks so. It’s quickly apparent that 2009 ads sell the… Read More »

Hiding out in the coffee wars

advertising, brands, economic downturn, food, marketing

Hiding out in the coffee wars

Alex Steer writes: Starbucks hasn’t had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or… Read More »

Avocados, ethics and supermarket histories

brands, economic downturn, food, marketing

Avocados, ethics and supermarket histories

Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’.… Read More »

When saying sorry doesn’t work

advertising, brands, marketing

When saying sorry doesn’t work

Andrew Curry writes: Suddenly, ‘sorry’ seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we’ve had Marks and Spencers… Read More »

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »