Kantar Futures Blog

Category: brands

The last place to go

advertising, brands, consumers, retail

The last place to go

Andrew Curry writes: We’ve been having a bit of an argument in the London office about dixons.co.uk advertising which has been running on the London underground. The picture, above, captures… Read More »

The new face of luxury

brands, consumers, luxury

The new face of luxury

Emily Pitts writes: Is the concept of luxury is stuck in the past? Leafing through the high end magazines, it looks so. It’s quickly apparent that 2009 ads sell the… Read More »

Hiding out in the coffee wars

advertising, brands, economic downturn, food, marketing

Hiding out in the coffee wars

Alex Steer writes: Starbucks hasn’t had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or… Read More »

Avocados, ethics and supermarket histories

brands, economic downturn, food, marketing

Avocados, ethics and supermarket histories

Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’.… Read More »

When saying sorry doesn’t work

advertising, brands, marketing

When saying sorry doesn’t work

Andrew Curry writes: Suddenly, ‘sorry’ seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we’ve had Marks and Spencers… Read More »

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »

Rebranding Brand America

brands

Rebranding Brand America

Andy Stubbings writes: Much has been written about the effect that Barack Obama might have on perceptions of Brand USA; it’s also worth considering what it might mean for American… Read More »

The return of zombie brands

brands, marketing

The return of zombie brands

Jake Goretzki writes: Jake Goretzki writes: The world of brands has always had a lively lexicon (those ‘wheels’, ‘onions’, ‘keys’ and ‘prisms’), but I came across a new face recently… Read More »

Almost like the real thing

brands, consumers

Almost like the real thing

by Giles Powdrill Counterfeiting has, in all likelihood, been around for as long as currency itself but as the exchange of goods and services has become more complex, so has… Read More »