Kantar Futures Blog

Category: brands

A future of advertising

advertising, brands, media

A future of advertising

Andrew Curry writes: I have been meaning to post this for a while, but better late than never. The Wire, which is the in-house magazine of WPP, our parent company,… Read More »

Pride and confidence

brands, consumers, identity

Pride and confidence

Will Galgey writes: A couple of weeks ago I spoke at the launch of the WPP BrandZ report on the Top 50 Chinese Brands, which Oliver blogged about here, and… Read More »

Winners and sinners in the Superbowl ads

advertising, brands, economic downturn, insight

Winners and sinners in the Superbowl ads

Alex Steer writes: I’ve been in the US a few months now, and still know nothing about American football. So when I watched the Superbowl last night, I watched the… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »

China’s top brands

brands, consumers, performance

China’s top brands

Oliver Wright writes: BrandZ has recently released its flagship reports on the value of global brands, and took the moment to launch a companion report on the Top 50 most… Read More »

‘The Man’ and Burning Man

activism, art, brands, performance

‘The Man’ and Burning Man

David Gunn writes: Each year has its personal symbols, the few things that you might recall 5, 10 or 20 years later. For me, 2010 will be probably be remembered… Read More »

Leaders and futures

brands, future

Leaders and futures

Walker Smith writes: I was privileged to be asked to speak at the Marketing Society’s annual conference, which was held earlier today at the Royal Opera House. On such occasions,… Read More »

The brand and the digital conversation

advertising, brands, consumers, digital, financial services

The brand and the digital conversation

Andrew Curry writes: I was invited to Munich earlier this week by the insurance group Allianz to talk to its Brand Council about the brand in the age of the… Read More »

The new normal

brands, consumers, economic downturn

The new normal

Jo Phillips writes: We are officially ‘out of the recession’, but uncertainty, and even fear, remains. The fourth wave of research in our UK consumer tracking study Feeling the Pinch… Read More »