Kantar Futures Blog

Category: brands

China’s top brands

brands, consumers, performance

China’s top brands

Oliver Wright writes: BrandZ has recently released its flagship reports on the value of global brands, and took the moment to launch a companion report on the Top 50 most… Read More »

‘The Man’ and Burning Man

activism, art, brands, performance

‘The Man’ and Burning Man

David Gunn writes: Each year has its personal symbols, the few things that you might recall 5, 10 or 20 years later. For me, 2010 will be probably be remembered… Read More »

Leaders and futures

brands, future

Leaders and futures

Walker Smith writes: I was privileged to be asked to speak at the Marketing Society’s annual conference, which was held earlier today at the Royal Opera House. On such occasions,… Read More »

The brand and the digital conversation

advertising, brands, consumers, digital, financial services

The brand and the digital conversation

Andrew Curry writes: I was invited to Munich earlier this week by the insurance group Allianz to talk to its Brand Council about the brand in the age of the… Read More »

The new normal

brands, consumers, economic downturn

The new normal

Jo Phillips writes: We are officially ‘out of the recession’, but uncertainty, and even fear, remains. The fourth wave of research in our UK consumer tracking study Feeling the Pinch… Read More »

Energy levels

brands, consumers, health, innovation, Uncategorized

Energy levels

Andrew Curry writes: Sometimes you stumble on good news by accident. So it was recently when one of our analysts – while researching something else – found some excellent coverage… Read More »

New consumers, new rules: branding the World Cup

advertising, brands, global

New consumers, new rules: branding the World Cup

Alex Steer writes: In Cape Town, ‘This is Africa’ is normally a sort of verbal shrug. It’s what you say when you see a road that’s more pothole than tarmac,… Read More »

Keeping Track

brands, consumers, digital, identity, self-improvement, trends

Keeping Track

Eloise Keightley writes: The industry for personal informatics is certainly one to watch. There’s even been talk of a ‘movement’ and unsurprisingly, the iPhone has spawned a host of personal… Read More »

Trust plus

brands, consumers, economic downturn, trust

Trust plus

Will Galgey writes: Trust in organisations and brands has been declining steadily as consumers have more information and are more sceptical. There’s also striking evidence that attitudes have shifted, certainly… Read More »