Kantar Futures Blog

Category: brands


China’s top brands

Lloyd Burdett writes: The third annual BrandZ China report has just been published by Millward Brown, and has some interestingĀ findings in it. China Mobile is still top, though showing signs… Read More »

brands, sustainability, Unilever

Understanding the Sustain Ability research

  Pen Stuart writes: On the 1st November The Futures Company helped Unilever launch its Sustain Ability challenge – tracking 12 families as they try to live more sustainably. The… Read More »

brands, sustainability, Uncategorized

Shaping sustainable brands

Louise Kennedy writes: The Futures Company is delighted to be a media partner for the Sustainable Brands Conference, which is being held in London on November 27th and 28th. As… Read More »

brands, consumers

The worst moments are your best opportunity

New Yorkers huddle around an available electrical outlet in a Chase Bank in midtown Manhattan on Wednesday 10/31/12 Brett Denuo writes, from New York: As 90 mile per hour wind… Read More »


Brand lessons from Brand Armstrong

Andrew Curry writes: There’s still more to come, I suspect, in the Lance Armstrong story, but it reached an important staging post on Monday when cycling’s governing body, the UCI,… Read More »

brands, trends

Science fiction story telling and the future of brands (2)

Ahead of next week’s World Future Trends Summit in Miami, for which The Futures Company is a media partner, we’re continuing our interview with Manoj Fenelon, the Director of Foresight… Read More »

brands, consumers, trends

Science fiction story telling and the future of brands (1)

The World Future Trends Summit arrives next week, and global visionaries will gather to uncover the trends that will have the most impact on the future of business. The Futures… Read More »

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

brands, consumers, economic downturn

The new 5Ps of marketing

Fran Walton writes: Earlier this week, we presented our latest research on the post-recessiom UK consumer, Feeling The Pinch 6, to clients in London. The overall message is one of… Read More »