Kantar Futures Blog

Category: brands


Brand lessons from Brand Armstrong

Andrew Curry writes: There’s still more to come, I suspect, in the Lance Armstrong story, but it reached an important staging post on Monday when cycling’s governing body, the UCI,… Read More »

brands, trends

Science fiction story telling and the future of brands (2)

Ahead of next week’s World Future Trends Summit in Miami, for which The Futures Company is a media partner, we’re continuing our interview with Manoj Fenelon, the Director of Foresight… Read More »

brands, consumers, trends

Science fiction story telling and the future of brands (1)

The World Future Trends Summit arrives next week, and global visionaries will gather to uncover the trends that will have the most impact on the future of business. The Futures… Read More »

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

brands, consumers, economic downturn

The new 5Ps of marketing

Fran Walton writes: Earlier this week, we presented our latest research on the post-recessiom UK consumer, Feeling The Pinch 6, to clients in London. The overall message is one of… Read More »

A future of advertising

advertising, brands, media

A future of advertising

Andrew Curry writes: I have been meaning to post this for a while, but better late than never. The Wire, which is the in-house magazine of WPP, our parent company,… Read More »

Pride and confidence

brands, consumers, identity

Pride and confidence

Will Galgey writes: A couple of weeks ago I spoke at the launch of the WPP BrandZ report on the Top 50 Chinese Brands, which Oliver blogged about here, and… Read More »

Winners and sinners in the Superbowl ads

advertising, brands, economic downturn, insight

Winners and sinners in the Superbowl ads

Alex Steer writes: I’ve been in the US a few months now, and still know nothing about American football. So when I watched the Superbowl last night, I watched the… Read More »

Millennials and money

brands, consumers, economic downturn, financial services, millennials, Uncategorized

Millennials and money

Alex Oliver writes: We’ve been out and about talking about the millennials generation and their financial attitudes and behaviours. At the Financial Services Forum event in the City of London… Read More »