Kantar Futures Blog

Category: brands

Being brave-Marketing-Society

brands, cartoons, innovation, strategy

Being brave

The UK Marketing Society’s annual conference, being held today in the Science Museum in London, is on the theme of what it means to be “brave leaders”. Events on the… Read More »

Kantar Futures podcast smaller worlds relationships

brands, links, podcasts

Kantar Futures podcast #3: Smaller worlds

The third episode of the Kantar Futures podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact… Read More »

brands, business, cities, politics, values

Nations, cities, and the end of globalisation

WPP’s house magazine, The Wire, asked Kantar Futures’ Andrew Curry for a view on whether we were looking at the end of globalisation. His view: yes; and companies need to… Read More »

Why brands should love America’s LGBTQ+ consumers

brands, consumers, polycultural

Why brands should love America’s LGBTQ+ consumers

Rob Callender writes: After June’s Pride Month, a new survey published in┬áTime┬ámagazine found that LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The… Read More »

privacy-brands-data

brands, digital

Privacy is a new battleground for brands

Brands have an opportunity to establish themselves as privacy protectors Andrew Hawn writes: The latest data dump from WikiLeaks had many wondering if their TVs are watching them. The CIA’s… Read More »

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

Oscars-diveristy-2016

brands, diversity

Diversity, brands, and the lessons from the Oscars

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the… Read More »

brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »

brands, financial services

The future of personal finance

Andrew Curry writes: This week in London we held a client event – in partnership with h+k strategies – to look at the future of personal finance. My colleague Jo… Read More »