Kantar Futures Blog

Category: brands

Kantar Futures podcast smaller worlds relationships

brands, links, podcasts

Kantar Futures podcast #3: Smaller worlds

The third episode of the Kantar Futures podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact… Read More »

brands, business, cities, politics, values

Nations, cities, and the end of globalisation

WPP’s house magazine, The Wire, asked Kantar Futures’ Andrew Curry for a view on whether we were looking at the end of globalisation. His view: yes; and companies need to… Read More »

Why brands should love America’s LGBTQ+ consumers

brands, consumers, polycultural

Why brands should love America’s LGBTQ+ consumers

Rob Callender writes: After June’s Pride Month, a new survey published in Time magazine found that LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The… Read More »

privacy-brands-data

brands, digital

Privacy is a new battleground for brands

Brands have an opportunity to establish themselves as privacy protectors Andrew Hawn writes: The latest data dump from WikiLeaks had many wondering if their TVs are watching them. The CIA’s… Read More »

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

Oscars-diveristy-2016

brands, diversity

Diversity, brands, and the lessons from the Oscars

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the… Read More »

brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »

brands, financial services

The future of personal finance

Andrew Curry writes: This week in London we held a client event – in partnership with h+k strategies – to look at the future of personal finance. My colleague Jo… Read More »

Asia, brands, consumers

How to grow your brand in Indonesia

David Walter and Jeremy Sy write: Indonesia’s future is a bright one. Maybe you’ve seen the headline statistics: An economy that’s set to break into the top ten in the… Read More »