Kantar Futures Blog

Category: books

All together now

books, brands, communities, innovation

All together now

Jo Phillips writes: When she spoke at the Booksellers Association conference last week Michelle Harrison, one of our Directors, implored the industry to think harder about how to sell books… Read More »

What to read in 2008?

books, economics, marketing

What to read in 2008?

Andrew Curry writes: The most recent issue of The Wire, WPP‘s in-house paper, has a feature on ‘What to read in 2008’, a collection of recommendations from individuals working for… Read More »

Influential Boomers

ageing, books, economics, future, trends

Influential Boomers

Si├ón Davies writes: Henley Centre HeadlightVision is just embarking on a merger with the US research company Yankelovich – the market leaders in understanding the changing values and behaviours of… Read More »

The Upside of Down

books, sustainability

The Upside of Down

Andrew Curry writes: I was asked to write a paragraph on a book which had influenced my thinking in 2007 for a forthcoming issue of the WPP newspaper The Wire.… Read More »

Outing Dumbledore

books, media

Outing Dumbledore

Andrew Curry writes: There’s a whole story here about fan culture and celebrities, and also what happens when authors don’t have to worry about what happens next. No sooner had… Read More »