Kantar Futures Blog

Category: behavior change

activism, behavior change, good things, millennials, social responsibility, sustainability

From cash to commitment

Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of powerlessness can… Read More »

Climbing Mount Everest one stair at a time

behavior change, design, health, Kantar Futures

Climbing Mount Everest one stair at a time

Amy Esser writes: Prompted by recent work with clients on changing behaviours  in the area of physical activity, I decided to enrol London office employees in a fitness challenge; to… Read More »

From fear to pleasure

advertising, behavior change, consumers

From fear to pleasure

Alex Oliver writes: Looking for better sex? Interested in ways to save money and lose weight? Want to be a better parent and live a long and happy life? If… Read More »

The green consumer

behavior change, consumers, sustainability

The green consumer

Josh Hunt writes: The Futures Company’s recently-launched  multimedia report, Greenprint, looks at the UK public’s engagement and behaviour in sustainability. The research, based on both quantitative and qualitative data, shows… Read More »

More books… and a film

behavior change, books, future, time

More books… and a film

A couple of late arrivals for our review of favourites from 2008. J. Walker Smith, Chapel Hill: Let’s say you develop some idea of what the future is likely to… Read More »

The ‘five gaps’ around behaviour change

behavior change, consumers

The ‘five gaps’ around behaviour change

Rebecca Nash writes: Behaviour change is much talked about, but still not well understood, which is why it seemed a good subject for the IIPS – the Institute for Insight… Read More »

Nudging language

behavior change, identity, language

Nudging language

Russ Wilson writes: Following on from the earlier post on the subject of ‘nudging’, I was recently in Dublin and Limerick and found the variable dominance of Gaelic and English… Read More »

Understanding the ‘Aldi effect’

behavior change, consumers, economic downturn, research, retail

Understanding the ‘Aldi effect’

Alastair Morton writes: The Guardian last Friday splashed pictures of baked beans and ‘Beamers’ across its front page to make the point that consumers’ habits are changing as a result… Read More »

dowconzki § 8

behavior change, cartoons

dowconzki § 8

© Jake Goretzki Jake Goretzki adds: Reading recently about this ‘Nudge‘ business, I couldn’t but help thinking about how shrewdly it was branded – certainly in the same league as… Read More »