Kantar Futures Blog

Category: Asia

Asia, women

Ten percent and rising [Part 2 of 2]

Jeremy Sy and Elijah Johnston write: Ten percent and rising (Part 1 of 2) In Part 1 of this post, we wrote about how the role of Indian women, as… Read More »

Asia, women

Ten percent and rising [1 of 2]

Jeremy Sy and Elijah Johnston write: Indian women account for nearly a tenth of the world’s population, which represents a large and increasingly important market. To be successful, companies need… Read More »

Asia, generations

Japan: to a new beginning? [Part 2 of 2]

Jeremy Sy, Kajal Vatsa and Melody Zhou write: In Part 1 of this post we argued that the 2020 Tokyo Olympics offered a chance for Japan to emerge from its… Read More »

Asia

Japan: An end to a beginning (1 of 2)

Jeremy Sy, Kajal Vatsa and Melody Zhou write: The year 2015 finds Japan halfway between two moments that will have long-term repercussions on its future: the 2011 Tohoku earthquake, and… Read More »

Asia, brands, consumers

How to grow your brand in Indonesia

David Walter and Jeremy Sy write: Indonesia’s future is a bright one. Maybe you’ve seen the headline statistics: An economy that’s set to break into the top ten in the… Read More »

ageing, Asia

Ageing in Asia: Debunking Myth #6

During the course of 2014, our Singapore team has taken a deep dive into the subject of “ageing in Asia”, identifying a series of myths about the continent’s older citizens,… Read More »

ageing, Asia, travel

Ageing in Asia: Debunking Myth #5

Myth #5: “The older you get, the smaller the world you live in”  Louise Tan writes: Once upon a time in Asia, large family homes housed three generations, or even more.… Read More »

ageing, Asia

Ageing in Asia: Myth #4

Myth 4: “All roads lead to a quiet retirement” Simran Gill and Jeremy Sy write: More so than in the West, people in Asia have traditionally counted on a quiet,… Read More »

ageing, Asia, digital

Ageing in Asia: Myth #3

Myth #3: “My life ends when my children grow up” by Jeremy Sy and Simran Gill The cartoon above resonates in Asia, because it’s uncomfortably close to how people in… Read More »