Kantar Futures Blog

Category: ageing

Death – now guaranteed

ageing, financial services

Death – now guaranteed

Claudia Rimington writes: I’ve been doing some work on funeral planning products, and a number of providers, notably Age Concern, are advertising the guaranteed nature of their funeral plans –… Read More »

Influential Boomers

ageing, books, economics, future, trends

Influential Boomers

Siân Davies writes: Henley Centre HeadlightVision is just embarking on a merger with the US research company Yankelovich – the market leaders in understanding the changing values and behaviours of… Read More »

A backlash against agelessness?

ageing, trends

A backlash against agelessness?

Jo Phillips writes: Dove has recently launched a range of “pro-age” products under the slogan “Dove is pro-age, not anti-age” and backed by the alluring belief that “beauty has no… Read More »