Kantar Futures Blog

Category: ageing

Generational difference

ageing, generations

Generational differences

Our executive chairman, J. Walker Smith, has a piece on the American Marketing Association’s site about understanding generational differences. Here’s an extract: ​”Generations are misunderstood. As a consequence, generational analysis… Read More »

ageing, Asia

Ageing in Asia: Debunking Myth #6

During the course of 2014, our Singapore team has taken a deep dive into the subject of “ageing in Asia”, identifying a series of myths about the continent’s older citizens,… Read More »

ageing, Asia, travel

Ageing in Asia: Debunking Myth #5

Myth #5: “The older you get, the smaller the world you live in”  Louise Tan writes: Once upon a time in Asia, large family homes housed three generations, or even more.… Read More »

ageing, Asia

Ageing in Asia: Myth #4

Myth 4: “All roads lead to a quiet retirement” Simran Gill and Jeremy Sy write: More so than in the West, people in Asia have traditionally counted on a quiet,… Read More »

ageing, Asia, digital

Ageing in Asia: Myth #3

Myth #3: “My life ends when my children grow up” by Jeremy Sy and Simran Gill The cartoon above resonates in Asia, because it’s uncomfortably close to how people in… Read More »

ageing, Asia

Ageing in Asia: Myth #2

Myth #2 about ageing in Asia is: “You can serve the ageing consumer by ‘targeting the 60+’” Jeremy Sy and Simran Gill write: In an article debunking the myth of… Read More »

ageing, digital, technology

Ageing in Asia: Myth #1

Over the course of the next six months here on the blog our Asia-Pac team will be busting six different myths about Asia’s ageing population, using data and analysis to… Read More »

Scenes from (non) office life #3

ageing, cartoons, consumers

Scenes from (non) office life #3

© Jake Goretzki

The future’s here – even in Thanet – it is just unevenly distributed…

ageing, communities, future, sustainability

The future’s here – even in Thanet – it is just unevenly distributed…

Eleanor Cooksey writes: We often use this quote[1] but, as far as I know, have never applied it to thinking about this part of the country. Thanet (the area of… Read More »