Kantar Futures Blog

Category: advertising

Advertising or bust

advertising, economic downturn, marketing

Advertising or bust

Andrew Curry writes: I’ve been watching quite a lot of ITV4 this month, because of its Tour de France coverage, which means I’ve seen a lot of the current ad… Read More »

Some good things we’ve seen #2

advertising, consumers, good things

Some good things we’ve seen #2

Compiled by Tom Ding Passed around the office lately were: A comparison of the news-to-death ratios of Swine Flu and Tubercolosis by Hans Rosling, adding an interesting perspective to Alex’s… Read More »

When saying sorry doesn’t work

advertising, brands, marketing

When saying sorry doesn’t work

Andrew Curry writes: Suddenly, ‘sorry’ seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we’ve had Marks and Spencers… Read More »

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »