Kantar Futures Blog

Category: advertising

Why context matters more than ever

advertising, marketing, research

Why context matters more than ever

J Walker Smith and David Bersoff write: We’ve just had a piece published in Admap where we argue that the challenge of context is the biggest challenge facing marketing –… Read More »

New consumers, new rules: branding the World Cup

advertising, brands, global

New consumers, new rules: branding the World Cup

Alex Steer writes: In Cape Town, ‘This is Africa’ is normally a sort of verbal shrug. It’s what you say when you see a road that’s more pothole than tarmac,… Read More »

Advertising evaluation en masse

advertising, innovation

Advertising evaluation en masse

Denise Hicks writes: Lobbyists 38 Degrees are one of the many organisations that have become heavily involved in protesting against the BBC cuts. In response to the huge amount of… Read More »

Making Britain think

advertising

Making Britain think

Andrew Curry writes: We’ve been sharing some of the puzzlement about the ‘Britainthinks’ posters which have appeared since the New Year. The claim on the website is that “Britainthinks is… Read More »

The Great Brand Quiz

advertising, just for fun

The Great Brand Quiz

Eloise Keightley writes: Every fortnight The Futures Company holds an internal breakfast meeting, the MMM (or Monday Morning Meetings), to share knowledge and ideas. In our last meeting before Christmas… Read More »

Apologies from the future

advertising, sustainability

Apologies from the future

Stacey Yates writes: This engaging advertising campaign, supposedly from the future, was commissioned by Greenpeace and revealed at Copenhagen airport last month in the run up to the 15th United… Read More »

Boosterism

advertising, health, marketing

Boosterism

Sophie Stringer writes: Stepping through Waterloo Station on my way to work the other day a sprightly looking girl in luminous green leggings and a white t-shirt passed me a… Read More »

The last place to go

advertising, brands, consumers, retail

The last place to go

Andrew Curry writes: We’ve been having a bit of an argument in the London office about dixons.co.uk advertising which has been running on the London underground. The picture, above, captures… Read More »

Hiding out in the coffee wars

advertising, brands, economic downturn, food, marketing

Hiding out in the coffee wars

Alex Steer writes: Starbucks hasn’t had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or… Read More »