Kantar Futures Blog

Category: advertising

advertising, beverages, brands, consumers, food, health

Coke’s obesity ads

Pen Stuart writes: Coke’s groundbreaking new consumer-facing campaign emphasizes the challenge of obesity, and how the company is helping to address it. This is one of the first times such a large… Read More »

advertising, digital

Advertising after messaging

Alex Steer writes: Chances are, if you work anywhere in marketing or media, you’ll have read something like this at some point over the last two years. The advent of… Read More »

A future of advertising

advertising, brands, media

A future of advertising

Andrew Curry writes: I have been meaning to post this for a while, but better late than never. The Wire, which is the in-house magazine of WPP, our parent company,… Read More »

From fear to pleasure

advertising, behavior change, consumers

From fear to pleasure

Alex Oliver writes: Looking for better sex? Interested in ways to save money and lose weight? Want to be a better parent and live a long and happy life? If… Read More »

If you’re not paying, you’re being sold

advertising, digital, media, television, trust

If you’re not paying, you’re being sold

Andy Stubbings writes: One trend we’ve been monitoring for a while, as readers of this blog will know, is the rising level of concerns over data privacy and security to… Read More »

Chrysler at the Superbowl

advertising, cities

Chrysler at the Superbowl

Leslie Koster writes: In his ‘winners and sinners‘ post yesterday, Alex Steer mentioned that Chrysler’s Superbowl ad split opinions in our US offices. It’s worth pulling some of those different… Read More »

Winners and sinners in the Superbowl ads

advertising, brands, economic downturn, insight

Winners and sinners in the Superbowl ads

Alex Steer writes: I’ve been in the US a few months now, and still know nothing about American football. So when I watched the Superbowl last night, I watched the… Read More »

The brand and the digital conversation

advertising, brands, consumers, digital, financial services

The brand and the digital conversation

Andrew Curry writes: I was invited to Munich earlier this week by the insurance group Allianz to talk to its Brand Council about the brand in the age of the… Read More »

Selling stuff

advertising, cartoons

Selling stuff

Click on the image to expand it. (c) Jake Goretzki 2010