Kantar Futures Blog

Category: advertising

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

Women and the advertising gap

advertising, women

Women and the advertising gap

Elisa Birtwistle writes: If brands want their advertising and marketing to resonate with women, they need to understand that using one-dimensional stereotypes in their messaging no longer works. The statistic… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 5)

The final instalment of ‘Why images are worth more words than ever’, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3… Read More »

advertising, cartoons, culture, design, digital

Why words are worth more images than ever (Part 4)

The fourth instalment of our strip cartoon, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3 here. Click on the image… Read More »

advertising, culture, design, digital

Why images are worth more words than ever (Part 3)

Part 3 of our cartoon strip, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, and Part 2 is here. Click om the image to expand.

advertising, culture, design

Why images are worth more words than ever (Part 2)

Part 2 of the cartoon strip by Jeff Yang (words) and Eichard Meyer (pictures), which is running all week on the blog. Part 1 is here. Click on the image… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 1)

To mark the 60th anniversary of the Cannes Lions International Festival, and as part of our collaboration with Ogilvydo, we’re running a cartoon strip right through the week – written… Read More »

advertising, future, Kantar Futures, trends

Anticipating the future

Fast Company says companies that want to improve their future should understand how business models are changing, both inside and outside of their category and sector, and should use trends and futures insight to shape new products and services. As in the famous Wayne Gretzky line, “Skate where the puck is going, not where it's been.”

advertising, brands

Surfing brand characters

Louise Kennedy writes: Surf’s recent introduction of a foam-like brand character, ‘Surfy’, raises the question of whether brand characters are an important signpost for a brand’s identity or a juvenile… Read More »