Andrew Curry writes:

There’s still more to come, I suspect, in the Lance Armstrong story, but it reached an important staging post on Monday when cycling’s governing body, the UCI, announced that it would accept the findings of the US Anti-Doping Agency’s report on the cyclist and strip him of his seven Tour de France titles. In case you’ve been on another planet, on 10th October USADA published the findings of their investigation into Armstrong, in which they said, among reams of findings, that “The evidence shows beyond any doubt that the US Postal Service Pro Cycling Team ran the most sophisticated, professionalized and successful doping program that sport has ever seen.” Their “Reasoned Decision” runs to 200 pages, with another 800 pages of appendices.  What it means for cycling is another story, but given Armstrong’s web of sponsorship deals, it has been striking watching his sponsors try to respond.

Four lessons stand out:

The sneakers at the top of this post are from Nike’s Livestrong 2012 collection. The photograph, courtesy of Counterkicks, is used with thanks. 


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