Andy Stubbings writes: I went to a talk on the future of publishing recently by Julius Wiedemann, the Design Editor at the art book publisher Taschen, at the Design Museum round the corner from our
Learning to win
July 24, 2012 by Leave a Comment
Andrew Curry and Andy Stubbings write: When British Cycling’s Performance Director Dave Brailsford launched the Sky road racing team in 2009 and announced that it would produce a British winner of
The future of golf
July 20, 2012 by 4 Comments
Andrew Curry writes: As The Open Championship hits its stride in Lytham St Annes, I thought I should mention that we've just written for HSBC a report on the future of golf. HSBC's a patron of The
Surface tension
June 26, 2012 by Leave a Comment
Microsoft's whizzy new Surface slates — unveiled June 18 at a high-profile Apple-style announcement event in Hollywood — have triggered wildly disparate reactions across the technology world, with
Close to the edge
June 21, 2012 by 1 Comment
Sarah King writes: Yesterday's news reports indicating that seven million Britons were only one bill away from disaster came as no surprise to anyone at The Futures Company. Our Feeling the Pinch
Re-thinking our homes
May 22, 2012 by Leave a Comment
by Pen Stuart The home is the safe heart of many consumers’ lives, but this can make people overlook the changes that are reshaping the way people live, so it's worth a closer look. The recent
Ungreening a generation?
May 4, 2012 by 1 Comment
Ashraf Choudhury writes: The Futures Company has quite strong views on Millennials, which have been covered in posts here in the past. So when I noticed an academic paper (opens pdf) from San Diego
Megachange? Megamistake!
April 11, 2012 by 1 Comment
Ian Christie and Andrew Curry write: Reading the Economist's book Megachange:The World in 2050, edited by Dan Franklin and John Andrews, brings an increasingly heavy heart. If you've missed it, it
Rethinking online research
April 5, 2012 by Leave a Comment
by Pen Stuart As consultants and researchers try to understand evolving consumer behaviour, we quite often use online survey research. It's one of those areas which seemed like a revelation when it
