Our parent company, WPP, runs an annual thought leadership competition for all of the companies in the group, named after the Greek orator Atticus. There are categories for Advertising, Branding and Identity, Digital Communications, Research Methodologies, Strategy and so on.
The awards for 2014 have just been announced, and two different entries from The Futures Company shared the top prize in the Strategy category, which is unusual and possibly unique.
One of the two winning entries was the LIVE presentation given by our Executive Chairman, J. Walker Smith, on the “Uber All Economy” – the way in which the business principles and business models that sat behind Uber were spreading through other sectors and other categories.
The second was our Future Perspectives report, The 21st Century Business, co-written by EMEA Director Andrew Curry and Jules Peck. It argues that business is having to change in the face of shifts in resources, technology and values, and outlines a set of design principles for the successful business in the 21st century.
As Mark Inskip, the Futures Company’s Chief Executive said, “”When I joined the business as Chief Executive earlier this year I knew about its reputation for thought leadership. It’s great to see our strategic thinking recognised by WPP and the Atticus awards”.”
Both pieces can be dowloaded from the Free Thinking section of our website. Winners get a specially made statue – one of the ones we’ve won before is at the top of this post – and are invited for lunch (as a group) with WPP Chief Executive Sir Martin Sorrell. The full list of this year’s Atticus winners can be seen here.