Stacey Yates writes:
This engaging advertising campaign, supposedly from the future, was commissioned by Greenpeace and revealed at Copenhagen airport last month in the run up to the 15th United Nations Climate Change Conference.
The series of posters display photographs of world leaders, manipulated to appear ten years older, saying sorry for not having done more about climate change. Some haven’t aged well. The aim: to make us – and them – think about the consequences of not taking climate change seriously enough.
I think it’s a successful campaign that resonates with what we do at the Futures Company when we ask people to position themselves in the future, and testament to photography’s immediacy in communicating a convincing truth.
From top to bottom: Obama; Brown; Lula; Sarkozy. Agency: Arc Communications/ Concept, design, creative direction: Toby Cotton/ Airport photos of the ads in situ: ©Christian Aslund/Greenpeace