Kantar Futures Blog

Month: March 2012

Kantar Futures, trends

Introducing Trend and Tonic

Christina Linden-Hill writes: One of the good things about working at The Futures Company is the opportunity to try out new things, to experiment.  When a few of us started… Read More »

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

economic downturn, trends

Working women

Pen Stuart writes: It’s international women’s day, and the question of women’s work is top of mind – internationally women perform 66% of the world’s work, but earn only 10%… Read More »

consumers, health

Re-framing well-being

Amy Tomkins writes: A couple of things which have come across the desk this week reminded me of the increasing visibility of well-being as a set of social and public… Read More »