futures blog

Month: July 2010

Why context matters more than ever

advertising, marketing, research

Why context matters more than ever

J Walker Smith and David Bersoff write: We’ve just had a piece published in Admap where we argue that the challenge of context is the biggest challenge facing marketing –… Read More »

Scenes from (non) office life #3

ageing, cartoons, consumers

Scenes from (non) office life #3

© Jake Goretzki

The future’s here – even in Thanet – it is just unevenly distributed…

ageing, communities, future, sustainability

The future’s here – even in Thanet – it is just unevenly distributed…

Eleanor Cooksey writes: We often use this quote[1] but, as far as I know, have never applied it to thinking about this part of the country. Thanet (the area of… Read More »

New consumers, new rules: branding the World Cup

advertising, brands, global

New consumers, new rules: branding the World Cup

Alex Steer writes: In Cape Town, ‘This is Africa’ is normally a sort of verbal shrug. It’s what you say when you see a road that’s more pothole than tarmac,… Read More »