Comments on: The last place to go http://blog.thefuturescompany.com/2009/10/07/the-last-place-to-go/ Bite-size thoughts from HCHLV people about trends, futures and cultural change to provoke and entertain Wed, 07 Jul 2010 13:40:44 +0000 hourly 1 http://wordpress.com/ By: Ian http://blog.thefuturescompany.com/2009/10/07/the-last-place-to-go/#comment-427 Ian Fri, 09 Oct 2009 10:36:56 +0000 http://blog.thefuturescompany.com/?p=1251#comment-427 An interesting ad. It does not directly suggest any benefit of going to the Dixons online store. So, presumably its goal was simply to increase brand awareness of the Dixons online store. As such, maybe it works. If that was the goal then it would have worked for me much better than a boring "get super things at super prices at our online store" kind of statement. For me it is a more memorable ad. As a large company, Dixons can probably afford some "brand awareness" advertising that is not directly aimed at getting sales. Personally, I wish there were a few more Piers's out there who did know their products and gave a great service ... ho hum! Maybe their goal was to remind us that there are very few Piers's left in the world ... but I can't really see the point of that! Something tells me they are not at Dixons online either! An interesting ad. It does not directly suggest any benefit of going to the Dixons online store. So, presumably its goal was simply to increase brand awareness of the Dixons online store. As such, maybe it works. If that was the goal then it would have worked for me much better than a boring “get super things at super prices at our online store” kind of statement. For me it is a more memorable ad. As a large company, Dixons can probably afford some “brand awareness” advertising that is not directly aimed at getting sales.

Personally, I wish there were a few more Piers’s out there who did know their products and gave a great service … ho hum! Maybe their goal was to remind us that there are very few Piers’s left in the world … but I can’t really see the point of that! Something tells me they are not at Dixons online either!

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