http://blog.thefuturescompany.com/2009/05/07/talking-about-millenials-and-pro/ Bite-size thoughts from HCHLV people about trends, futures and cultural change to provoke and entertain Wed, 07 Jul 2010 13:40:44 +0000 hourly 1 http://wordpress.com/ http://blog.thefuturescompany.com/2009/05/07/talking-about-millenials-and-pro/#comment-341 Andy Stubbings Wed, 13 May 2009 10:56:56 +0000 http://blog.thefuturescompany.com/?p=1027#comment-341 Hmmm, intriguing stuff... I can see how the movement away from physical ownership to "life on demand" will continue, with Millennials at the forefront. But I wonder, with the news that Rupert Murdoch's News Corp is due to charge for online access for newspapers (http://www.guardian.co.uk/media/2009/may/07/rupert-murdoch-charging-websites) whether this movement will stick with us when it can be paid for in a way that doesn't just involve advertising. As "life on demand" becomes a more accepted way of doing thisng, will people be more willing to pay for it? Hmmm, intriguing stuff… I can see how the movement away from physical ownership to “life on demand” will continue, with Millennials at the forefront. But I wonder, with the news that Rupert Murdoch’s News Corp is due to charge for online access for newspapers (http://www.guardian.co.uk/media/2009/may/07/rupert-murdoch-charging-websites) whether this movement will stick with us when it can be paid for in a way that doesn’t just involve advertising. As “life on demand” becomes a more accepted way of doing thisng, will people be more willing to pay for it?

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